The New Crop Of Affordable Online Shops (For Self-Gifting, Of Course)

Don’t even ask a fashion girl to break up with her favorite online shop. Heck, we probably use the Zara app more than we use any other part of our iPhones. But now that we’re heading into summer mega-sale territory, clicking through another hundred pages on Forever 21 or ASOS just isn’t going to cut it anymore.

Admit it: You’re in need of some fresh, new shopping destinations to hit on the World Wide Web — especially when you’ve likely spent the last few weeks scanning the same five stores and buying too many gifts to count. With that in mind, we’ve rounded up 8 new online shops you’re guaranteed to be obsessed with. With the mix of styles, less than $200 prices, and range of brands ahead, we’re guarantee you’ll be adding at least two of these sites to your bookmarks bar (and place an order or two while you’re at it). Consider this your ultimate guide for lunchtime browsing and late-night shopping sprees alike.

Our favorite list of words are: chic, cheap, and Parisian. Somehow, Swedish brand Aéryne accomplishes all of the above. There’s a vintage edge to all of the designs, too, and a prevalent lemon print we just can’t quit. A win-win.

Aeryne, $59.95, available at AeryneAeryne, $39.95, available at Aeryne

Aéryne Sara Oversized Coat, $141 $115, available at Aéryne.

Aeryne, $74.95, available at Aeryne

In case you missed it, Zara’s little sister has officially landed stateside. It’s been around since 1998, but somehow, we’ve managed to let it slip past our radar for far too long. That being said, it’s no surprise the online shop sells a host of of-the-moment trends for really low prices.

Bershka, $49.9, available at Bershka

Technically, Farrow is strictly a brand, not a retailer. But we shop the Need Supply Co. exclusive so much, we almost visit its brand landing page more often than the parent site itself. The gist? Imagine your favorite trends for a fraction of the price. It feels like shopping a great designer sale, without feeling like you’re dropping too much cash.

Farrow, $70, available at Need Supply Co

House of Sunny
Yet another gem Need Supply Co. has introduced us to. House of Sunny captures the site’s exact aesthetic, without the triple-digit prices. The brand hosts a monochromatic palette with bright pinks, yellows, and reds mixed in.

House Of Sunny , $42, available at House of Sunny

Side Party
The minute we spotted Side Party’s cute skirts on Lisa Says Gah, we knew we had to jump straight to the source. Taking inspiration from the streets of Seoul and London, the UK-based shop blends the two cities’ aesthetics into a one covetable product selection. If paying for international shipping isn’t your jam, the brand is stocked in Lisa Says Gah, Article&, Urban Outfitters, American Two Shot, and a host of other U.S. shops.

Side Party, $79, available at Side Party

Side Party Today Textured Midi Dress, $76, available at Side Party.

Side Party, $52, available at Side Party

No one can describe Pomelo better than the brand describes itself: “[Pomelo] embodies confidence, effortless-chic, cool-glamour, and femininity with a measured a dose of fashion-edge.” Not sold yet? Its four subsections, Studio, Soho, Alita Sport, and Special Collections, all offer a specific something for each consumer, and its pages upon pages of wares give us that same satisfied feeling as if we actually went all the way to Bangkok to buy them.

Pomelo, $31, available at Pomelo

Nobody’s Child
We’re still scratching our heads over how we discovered Nobody’s Child just now. The UK-operated shop preaches that it’s fast-fashion, with a conscience, meaning it’s taking strides towards sustainable practices while also creating trend-driven pieces that all fall under-$50.

Nobody’s Child, $15, available at Nobody’s Child

Nobody’s Child White Ashley Vintage Ditsy Tie Back Dress, $36, available at Nobody’s Child.

Nobody’s Child, $28, available at Nobody’s Child

Nobody’s Child Yellow Stripe Long Sleeve Ruffle Top, $23, available at Nobody’s Child.

Nobody’s Child, $32, available at Nobody’s Child

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