She’s doing better than she ever was.
It’s been just three days since Taylor Swift released her highly anticipated sixth album, Reputation, and she’s basically been receiving critical acclaim ever since.
But it looks like the album hasn’t just been a hit with critics – because Reputation has been breaking records left, right, and centre since it was released on Friday.
Big Machine Records / lov-eswift.tumblr.com
In fact, according to Billboard, Reputation was already breaking records before it had even been released. It was preordered over 400,000 times – doubling Taylor’s personal record, for her last album, 1989.
That was also Target's biggest music pre-sale ever.
And after it was released, Forbes reported Reputation had sold more than 700,000 copies in its first day.
To put that in perspective, Reputation sold more copies in its first day than any other new album this year has sold in its first week.
The 2017 record was previously held by Kendrick Lamar, whose album DAMN. sold 603,000 copies in its first week.
And all of this is despite the fact that Taylor isn’t uploading the new album to streaming platforms for a few more days.
We probably shouldn’t be surprised, though, seeing as Taylor totally smashed records with Reputation‘s first single, “Look What You Made Me Do”.
Not only did the music video earn 39 million views in its first 24 hours, beating the record of 28 million previously held by Adele, but the song also broke records on Spotify, where it was streamed more than 8 million times in its first day.
Big Machine Records / holygraund.tumblr.com
It looks like Tay’s officially back in the game. 💖
NBC / thestorysofus.tumblr.com