The Under-$30 Skin-Care Buys Our Editors Always Recommend

The word “cheap” gets a bad rap: It’s frequently used to describe situations one might otherwise call gauche, like regifting the sweater you snagged off the free table at work or “forgetting” your wallet at home to weasel your way out of paying the bill. But the word, despite its negative connotations, really isn’t all bad — especially if it means getting more bang for your buck on what tends to be one of the more expensive parts of your beauty routine: skin care.

Affordable finds abound in the makeup and hair aisles, but quality skin care that won’t cost you a significant chunk of your rent can be harder to come by. Luckily, our editors have been trying the latest and greatest at every price point for years, and we’ve got plenty of wisdom to share. Ahead, check out the skin-care products our editors are loving — all ringing in at under $30 a pop.

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“For the lazy, wannabe French woman who loves the idea of micellar water… but never remembers to pick up cotton pads at CVS.” — Cat Quinn, beauty director

Simple Skincare, $6.99, available at Target

“There’s something satisfyingly about watching the foam on this rubber scrubber turn from white to beige as it removes every last trace of foundation from my face. The silicone nubs are easy to disinfect and don’t harbor bacteria, making this ritual of mine totally gross — but still hygienic.” — Quinn

Yes To, $9.99, available at Ulta Beauty

— PAID —

“There’s nothing worse than cleansing your face after a long day, then swiping on a toner and discovering a residual beige hue on your cotton pad. Is it sebum? Dirt? Makeup? Who knows, but one thing is for certain: Said cleanser didn’t do its job. This Bliss Makeup Melt Jelly Cleanser, however, doesn’t disappoint. I use it on dry skin with a cotton pad and then again when it’s wet — rinsing with water as one does. The gentle double cleanse removes ALL of my makeup without irritating my sensitive skin. Plus, its subtle rose scent is super soothing.” The Makeup Melt Cleanser is available at Bliss, Ulta Beauty, and Target.

—Claire Fontanetta, Senior Beauty Editor

Bliss, $12, available at Bliss

“I’ve been so focused on getting rid of my acne for the past decade that somehow I woke up 29 having never started a real anti-aging regimen. Luckily, this gel (which is the highest-grade retinoid you can get OTC) has been doing double-duty — clearing my breakouts and softening fine lines and age spots. Because there’s always something…” — Quinn

Differin, $28.99, available at Ulta Beauty

“Take away the sexy weighted jars and beautiful ingredient stories about a rare flower plucked from the highest point on earth — and what we all really want from our moisturizer is something that feels light, doesn’t clog our pores, and gives skin a nice glow. You wouldn’t put it in a flat lay, but it looks damn good in selfies.” — Quinn

Aveeno, $13.47, available at Jet

“I used to think that toner was bullshit, but my skin strongly disagrees. If I skip a day of using my Yes To, my T-zone is noticeably oiler and my makeup doesn’t go on as smoothly. I like to swipe it all over my face right before masking, too, so that the formula really penetrates.” — Khalea Underwood, beauty writer

Yes To, $9.99, available at Target

“If this moisturizer is good enough for Ciara, then it’s good enough for me, damnit. My mom used to slather it on my face when I was a wee lass, and it still hydrates better than some of my pricier creams to this day.” — Underwood

Cetaphil, $2.99, available at Target

“I try my best not to be a sucker, and to judge my skin care by how well it works as opposed to how pretty it looks on my bathroom counter. That said, I can tell you that it is true: This gentle cleanser is every bit as good at removing makeup and leaving skin fresh and clean — but not parched! — as every Glossier diehard says it is. The faint, pleasant scent reminds me of the rose-infused cream puffs I ate at Regis Philbin’s favorite Italian restaurant, Valbella, on my 18th birthday and still think of from time to time, and even though I could kill an entire bottle in about a month, the price tag doesn’t make me feel like I have to use it sparingly… unlike my other favorite cleanser.” — Rachel Krause, senior beauty writer

Glossier, $18, available at Glossier

“If it ain’t broke, don’t fix it — and this simple face cream might not be fancy or technologically advanced, but it certainly ain’t broke, that’s for sure. I’ve tried many a moisturizer in my day ( too many, maybe?) and this is straight-up the most soothing, most lightweight, most absorbent, most repairing, most non-pore-clogging formula of them all. I use it every morning without fail; it works nicely under makeup, too.” — Krause

Bioderma, $19.89, available at DermStore

“Unlike the protagonist of the Laotian legend explaining the origins of Centella asiatica (“cica” for short), I’ve never been slashed in the stomach and forced to refer to tigers for skin-care recommendations. I do, however, have plenty of other topical concerns, including new breakouts, dark spots from old breakouts, rosacea, and skin that constantly ricochets between oily and acne-prone and dull and dehydrated. These pre-soaked pads, a new addition to my regimen, are really great for all of those things, calming redness and irritation while making my skin look brighter and more even overall.” — Krause

Neogen, $20, available at Soko Glam

“I can go on and on about the many positive attributes of matte lip balm (it lasts longer and doesn’t interfere with lipstick, just to name two…) but I won’t. Instead, I’ll gush about my long-time favorite: Burt’s Bees original Beeswax Lip Balm. It’s not fancy, but it does the job while feeling refreshingly tingly on the lips. I have one stashed in every purse, desk drawer, and jacket pocket.” — Mi-Anne Chan, video host and beauty writer

Burt’s Bees®, $2.99, available at Target

“I love a good non-drying acne serum. Why? Because being able to slap this on all over rather than painstakingly dot a spot treatment over my problem areas is a hack I relate to. This serum is a new addition to my routine and I use it every morning before moisturizer and SPF. Plus, I appreciate that it tackles blemishes with zinc and post-acne hyper-pigmentation with niacinamide.” — Chan

The Ordinary, $5.9, available at The Ordinary

“I’ve gone through multiple bottles of this lotion since discovering it in college. It’s sufficiently hydrating, thanks to ceramides and hyaluronic acid in the formula, but never leaves my skin looking or feeling greasy. Plus, it has SPF 30! I’ve recommended it to countless friends who have all fallen in love with it, too.” — Chan

CeraVe, $14.99, available at Ulta BeautyCeraVe, $15.49, available at Ulta Beauty

“After hearing so much hype over this exfoliating toner, I had to test it for myself. It reminds me of Biologique Recherche’s P50, but the former is gentler and much cheaper. Still, it gets the job done and really make my skin glowier overnight.” — Sam Sasso, beauty writer

Pixi, $15, available at Jet

“Most hydrating masks are too greasy for me, but this French find is anything but. It’s gentle, soothing, and in ten minutes it leaves my skin softer than if I opted for an overnight treatment instead. It’s basically the foolproof mask I use whenever my skin just needs some quick TLC.” — Sasso

La Roche-Posay, $19.98, available at La Roche-Posay

“I started using the healing ointment again after I got my first tattoo, then I realized it’s just the one product you absolutely have to keep in your bathroom no matter what — it just works for everything and anything. (Pro tip: Use on your cuticles before bed to make your old mani look new again.)” — Sasso

Aquaphor, $6.29, available at Walgreens

“Fancy name, simple results. Basically, this rich moisturizing cream packs a punch of hydration when you really need it. It’s best when you feel like winter got the best of your complexion and you basically don’t know what else to use. This will save your life.” — Sasso

la roche posay, $21.49, available at SkinStore

“I cannot, cannot, cannot go to bed with dry hands. This is a staple for my bedside table for one reason: It gets the job done on a budget. ” — Sasso

Neutrogena, $3.99, available at Target

“Ever since one of my coworkers kicked tap water out of her skin-care routine, I was convinced this was the micellar water would make a convert out of me, too. To no surprise, it won me over. Now, I keep it in bulk.” — Sasso

Simple, $7.99, available at Ulta Beauty

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