I’m sorry, the old record holder can’t come to the phone. Why? ‘Cause it’s dead.
As you’re probably well aware (whether you’re a fan or not), Taylor Swift recently dropped her much-anticipated comeback music video for “Look What You Made Me Do.” And it was, well, a take-no-prisoners doozy:
And while the single has been breaking records all over the place, the music video for it has broken one of its own: IT IS THE BIGGEST DEBUT OF ANY YOUTUBE VIDEO EVER!
Big Machine/ ohnotheydidnt.livejournal.com
And just how many views, you’re probably asking? Well, “LWYMMD” was played 43.2 million times in its first 24 hours!
And according to YouTube, it got 30,000 plays every minute!
Big Machine/ metro.co.uk
It also beat the previous record holder, “Gentleman” by Psy, by over 7 million views!!!
“Gentleman” got 36 million views in its first day of release in 2013.