This Instagram-Worthy Earring Brand Started, Well, By Accident

Welcome to our new bi-weekly column, Insta-Bait, where we highlight the brands taking over our feeds right now — because Instagram isn’t just a place where we DM memes to our friends and double-tap our style icons’ most on-point outfits, it’s where we discover new labels on the regular.

No one knows the ins and outs of fashion brands quite like their publicists. But recently, Christina Tung, who founded the PR and creative agency House Of back in 2015, stumbled upon a new undertaking of her own when she decided to stop by a bead shop to get crafting one rainy afternoon. What she created — long, dangling earrings using a mix of semiprecious stones and found beads — quickly caught on among friends. What Tung didn’t realize at that time was that in just a matter of weeks she’d be shooting the product, producing pieces on a regular basis, launching a website, and having talks with major retailers. Some successful sales and a few pep-talks, she officially launched SVNR. After years of representing other brands, Tung found herself with one foot on the other side of the industry with a jewelry label of her own.

SVNR is a perfectly photogenic, welcome change of pace from the chunky or minimal gold jewelry we’ve been seeing non-stop some time. All the earrings are made from found, re-used, up-cycled, and natural materials resulting in completely unique pieces inspired by Tung’s personal travels. Her summer collection features special bead combinations in on-trend color palettes from neutrals to pastels, and of course, since it’s the trend of the summer, some sea-shell details, to boot. The earrings are available as both singles and pairs, and we got a peek at the fall collection soon to come. Spoiler alert: It only gets better from here.

This brand may just be getting started (with a little less than 200 followers on the ‘gram!), but its so Insta-worthy and editor-approved that we don’t expect to see it slowing any time soon. Click ahead to check out the accidental-earring brand that’s soon to be everywhere.

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Melania Trump's $39 "I Really Don't Care" Jacket Is Being Resold For $895 On eBay

If the fashion industry once questioned whether or not they’d pay attention to Melania Trump’s style — and some designers went out of their way to denounce the First Lady by vowing never to dress her — that hesitation was quelled with a cheap, green jacket. On a recent trip to an immigrant detention center for children in Texas, she wore a $39 military style parka from Zara that read “I DON’T REALLY CARE, DO U?” on the back in a white paint design. It was a departure from her typical wardrobe of luxury, designer duds, with little thought to the repercussions its befuddling apathetic message might cause. Now, it’s being resold for hundreds of dollars.

The Washington Post found several pre-owned versions of the jacket being auctioned on eBay for $895 and $425, with just a few days left to buy them. Another user sold the item for $500 just a few days ago. Just why the jacket has struck a chord with customers is subjective, but on the popular resell site Poshmark, where another was up for sale, a user admitted to wanting to buy the jacket “not as a political statement, but as a Halloween costume.” On the luxury side, contemporary label R13 sent out a press release following the much talked-about stunt with their version of the fall outerwear piece, claiming that Zara took inspiration from their fishtail coat that originally read “GOD SAVE AMERICA” in similar graffiti style on the back.

Though FLOTUS’ camp claimed the item had no subtext or context at all — her spokesperson tweeted “It’s a jacket. There was no hidden message. After today’s important visit to Texas, I hope this isn’t what the media is going to choose to focus on” — it was President Donald Trump who, as usual, stirred the pot with a contrasting response on her behalf. “‘I REALLY DON’T CARE, DO U?’ written on the back of Melania’s jacket, refers to the Fake News Media. Melania has learned how dishonest they are, and she truly no longer cares!” he wrote. At the time of publishing, Zara has not returned Refinery29’s request for comment.

Between the fashion industry’s previous co-opting of the Make America Great Again hats from Trump’s 2016 campaign and the reselling of an old Zara style that Melania Trump wore, it’s clear that curiosity around White House fashion is not dead. The real problem, however, isn’t so much that people are spending so much money on a jacket that doesn’t really mean anything on anyone else but her. It’s that we’re still spending so much time talking about it. Rest assured it will resurface come October 31.

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